In general, social networking technologies
provides many benefits to users in today's society. Social networking allows us
to keep up on current events, or news, and the activities of our friends and
family with convenience as information is spread extremely quickly. Faster
dissemination of news allows for people to be generally more informed. Social
networking also encourages social behaviors and allows individuals to make new
friends and improve current relationships. In addition, social networking allows
any individual to promote themselves for career and academic reasons. Many
companies, including small businesses and large corporation, has also
integrated the use of social networking in order to improve their businesses,
thus it can be said that social networking is also encouraging economic
activity.
Many businesses have incorporated
social networking into the different levels of their businesses. Social
networking are often used as a means of marketing. On social networking
websites, many businesses advertise their products and services to possible customers
that view their webpage. Businesses have also been known to recruit employees
through social networking technologies. According to the article, "Social
Networking Technology Boosts Job Recruiting," Linkedin is a business
networking site used by many professionals, including executives from Fortune
500 companies. The author states, "Using Linkedin, Steckerl says he can
scout a group of job candidates in just half an hour." Social networking
technologies not only allows for the employers to find possible employees, they
also allow for the employers to learn about candidates of employment by
reviewing the individual's social networking profiles.
Although there are many benefits in
social networking, there are possible negatives that may be considered as well.
One major concern in regards to social networking is that the increased use of
social networking may result in a lack of privacy for the users. The article,
"Facebook Privacy Is So Confusing Even the Zuckerberg Family Photo Isn't
Private," says, "Facebook privacy settings are too confusing, and if
you really don't want intimate photos out there, don't put 'em on Facebook. But
also, don't expect to hide something if you do - everything can be shared and
re-shared these days." As individuals become more active on social
networks, there tends to be a collectively, large amount of information about
each individual that remains on a website that remains accessible to many when
privacy settings are not properly managed. Another concern is that the quick
dissemination of news also results in dissemination of misleading, incorrect information.
Also, social networking unintentionally allows for cyber bullying, fraud, and
many other criminal activities as it allows for an anonymous means to commit
such crimes.
I believe that social networking
technologies have become a large part of society within the past decade and
within the next few years, it would only grow larger. As an individual that
uses social networking technology as well, I have also grown dependent on such
technologies over time. These technologies allows for the convenience of quick communication
and such ease is appealing to many as efficiency and speed becomes more
important. It can be seen that social networking have been effectively used to
improve business processes and I believe it may even be integrated into the
classroom of younger students for educational purposes, and to encourage
collaborative, interactive learning between students.
Citation:
Citation:
Greenfield, Rebecca. "Facebook
Privacy Is So Confusing Even the Zuckerberg Family Photo Isn't Private." The
Atlantic. The Atlantic Monthly Group, 26 Dec. 2012. Web. 05 Mar. 2017.
Langfitt, Frank. "Social
Networking Technology Boosts Job Recruiting." NPR. NPR, 22 Nov.
2006. Web. 05 Mar. 2017.
I think issues of social networking and privacy are really interest topics to think about, particularly going forth. The fact is that the less privacy users have, the more the platform can benefit by collecting consumer data and selling it; and in a media climate where streaming services are wreaking havoc on the effectiveness of commercials this is particularly valuable. I doubt that, in the absense of very strong backlash or legal legislature, social networking sites like Facebook are ever likely to exert extra effort to preserve the privacy of it's users while not doing so is more lucrative. The fact of the matter is that social media shows signs that it will only continue to become more and more prevalent and with the way it is embedding itself into the social norms of younger generations who have never grown up without it, I wonder if they will be as concerned with matters of privacy as we are.
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